▶ Overview: Conception of the book (layout, manifacturing, budget, marketing, publisher, etc.)
▶ Project's origin: School project (ASFORED)
▶ Software: InDesign, Excel
▶ Date: June 2022
► CONCEPTION OF A BOOK
During my school program at Asfored, a publishing school, I had to imagine the design of a book for two years. This professional project involved several aspects, such as manufacturing (choice of materials, choice of printer, calculations and tax schemes, etc.) and marketing (market and competition research, advertising), but also the design.
The goal was to imagine a book and manage the project so that it would be publishable. The book also had to be financially feasible, even if the whole project was fictional.
► NORSE MYTHS
I wanted to make an illustrative book that, when you open it, "feel" real. Smell like the North and you could easily imagine the myths you were reading.
That's why I chose a leather cover and some special paper for the interior.
Here is a summary of the project:
► EDITORIAL DESIGN
▷ Market and competition research
▷ Choice of providers (writer, illustrator,
iconographer, etc.
▷ Editorial railroad
► GRAPHIC DESIGN
▷ Book layout for all type of pages (cover,
copyright page, summary, party opening,
chapter opening, etc.)
▷ Mock-ups
► PREPRESS AND TECHNICAL PRODUCTION
▷ Technical description
▷ Prepress (image processing)
▷ Printing (printer, paper choices, diagram)
▷ Production flowchart, profitability
► PROJECT MANAGEMENT
▷ Task table and retroplanning
▷ Legal economic analysis
▷ Budget
▷ Promotion and marketing
The whole project is avalaible in French here:
(Good reading 🤍)
◄ LAYOUT ►
◄ MOCK-uPS ►
